Pretty sure many will agree that to design a website is a catchy and difficult job to do. One needs to be knowledgeable about what makes a good web design and what doesn’t. If your site has a pretty sleek, modern and updated design, no doubt it will get attention.
There are those who agree that only simple and functional Perth web designs will do and when people find that your site works (and not sucks), then that’s all that matters.
The above may be right depending on which industry you’re into. Yet, how do you determine what’s right for you and what’s not when it comes to designing a website? Are you a hundred percent sure that your web designer is doing the right thing and isn’t committing mistakes?
Design Principles To be Followed By Every Website
Many are unaware that so many mistakes have been found on various websites, no matter how slick their designs are. These flaws are certain to drive potential customers away. Whether you’re building your own site or hiring a specialist on web development and design, here are principles on web design you should know and should be applied to websites.
- Use of Standard Fonts That Are Readable
A lot of websites used to have small fonts – it was the ‘in’ thing in those days. Most sites followed the standard 12 px. But, if you’ve got a screen that’s 24 inches, small fonts like that could hardly be read, especially for people in their 40’s.
Remember that a visitor’s attention span is very limited, around eight seconds only, reading about 28 percent of the words they see on an average web page. These days, the minimum font size of 14 px is acceptable, but many sites even use18 px as a minimum, particularly when there’s a lot of reading to do. Thus, these days, web designers avoid using fonts that are too small.
If you need to get your audience’s attention straight away, try these steps:
- Write catchy headlines that can grab attention.
- Present an interesting content and update it regularly so it maintains its fresh.
- Use appropriate fonts in titles large enough to catch attention.
- Choose large fonts (but not larger than the headline font) on the article body for easy reading.
- Allow A Change of Font Size
Often, a Web browser has a “change font size” button however, the CSS style sheets can disable that function and specify a fixed font size instead, which is usually small.
Cascading Style Sheets is a simple mechanism that lets you add style (for instance, fonts, spacing, colours) to documents on the Web. With the CSS, the fixed font size could lessen the readability immensely making the text hard to read for those with problematic vision.
Why not design your site in such a way that they can resize text when they need to? And when they can, you have to specify font sizes in relative terms, not as an absolute number of pixels – a language that average users can hardly relate to.
- Provide Useful And Complete Information
Let’s face it – people search the Web for specific goals, like looking for a good item to buy. If you fail to provide the info they’re looking for, then your business is doomed. Or, if the info is there but hidden under a thick layer of marketing campaign words and incomprehensible slogans that users have to click on many times and worse, get lost along the way then, cut it. If you’re selling, by all means list down your pricing. Period. Remember that your audience has not much time to read. Don’t hide vital relevant info.
With these principles above applied to your website, your designer certainly knows what he’s doing. If you want a site that converts, seek the help of an expert in graphic design Perth.